Sustainability

Sustainability that starts at the source

We work side by side with Colombian growers so that every harvest goes further: guaranteed purchase, technical support and shared growth, from the field to the table.

See our impact

The field
Growers
Raw materials
Production
Food
Consumers

How we see it

Sustainability is part of how we make food

It is not a separate programme: it is in how we buy our fruit, how we support the people who grow it and how we bring quality food to millions of homes. Six areas organise the work; pick one to go deeper.

Farms and growers

Value chain

Where our products come from

Every link counts: what happens in the field shows up on the table. Follow the chain to see who takes part at each stage.

01 · The field

It all starts with the land

Fruit and coffee crops across different regions of Colombia are the origin of our raw materials.

1 de 6

Programmes and initiatives

Impact that is grown

We work directly with the families who grow our fruit. This is the programme we started with.

Farms and growers

An initiative by Postobón and Nutrium

HIT Social

We believe that building a country is something we do together. HIT Social guarantees growers the purchase of 80% of their harvest at above the national average price, encourages them to form associations, and supports fruit growers with training, technical assistance and supplies.

80% of the harvest bought in advance
Prices above the national average
Support for growers' associations
Training and technical assistance in the field
Supplies for growing
Larger fruit and three times the harvest

+1.250
Farming families: 80%
Of the harvest bought in advance: x3
Harvests per grower: +1.000
Jobs

Figures from the HIT Social programme, together with Postobón, and from Nutrium's operations.

Documents and transparency

Our policies, in plain sight

The documents that govern how we act. The whistleblower line is open to employees, suppliers and communities.

Where we are heading

We grow relationships that feed the future

Every product that leaves our plants carries the work of a farming family, a team on the factory floor and a community growing with us. That is the road we want to keep travelling.

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