
HIT Social: farming at the centre
Together with Postobón, we support more than 1,250 fruit-growing families in Colombia.
- 80% of the harvest bought in advance
- Support, training and technical assistance
- Supplies for growing
We are a Colombian company specialising in the production and distribution of food and beverages, in Colombia and in more than 20 international markets, with brands that reach homes every day at affordable prices.

Fruit exports and portfolio
Coverage across Colombia
Colombian talent
Together with HIT Social

We produce and distribute coffee, sauces, snacks, tuna, oats, canned sausages, fruit purées, guava paste and fruit pulp.
Our purpose is to bring high-quality products straight into people's homes, at prices everyone can afford.
One of the leading business conglomerates in Colombia and Latin America, with a long history and a presence across multiple sectors.
A multi-brand portfolio with a strong presence across different food and beverage categories.
A major player in coffee, with Colombian raw material and a 100% Colombian product.
A multi-category brand known for its sauces, for people who watch their budget without giving up quality and flavour.
Fruit purées and baby food within the consumer portfolio.
Food and beverages within the consumer brand portfolio.
Traditional Colombian guava paste and sweets.
A brand in Nutrium's consumer portfolio.
Six principles that explain our decisions and the way we do things.
We act with transparency and integrity.
Integrity guides every decision, inside and outside the company.
We aim to be the best, always.
We raise the quality standard in every category we are in.
We enjoy making things happen.
We turn ideas into products, into shelf presence and into results.
We are talented and we keep learning.
Colombian talent grows with us and keeps moving forward.
We put our heart and soul into everything.
Every product reaches the home with the care of the person who made it.
Together we build to win.
More than 1,000 people working towards the same purpose.

Together with Postobón, we support more than 1,250 fruit-growing families in Colombia.
Quality, affordable prices and a commitment to Colombian talent and Colombian farming.